Introducing the Marara Collection
We're beyond excited to unveil our latest collection - The Marara Collection.
This stunning neutral First Nation print was created by proud Wiradjuri artist and mother of four boys, Shelby Lyons from Marara Designs. This special collection blends art, culture, and family, as Shelby's beautiful new print draws on her deep connection to Country and community.
Shelby Lyons - Marara Designs
A note from Shelby about the print design and inspiration
This special piece for Chekoh is inspired by time spent on Wiradjuri Country with the women in my family. We often head out on Country together - camping, listening to the stories of my Nan and Aunties under the stars. The smell of gum trees in the air and the gentle sound of the river nearby always brings a deep sense of calm, strength, and connection.
The elements in this artwork reflect those moments, the bond and resilience of the women who surround me - the providers, the story keepers, and the strength of our families.
Every line and dot tells a story of these moments. I hope this design brings a little piece of that love, warmth, and cultural connection into your everyday moments with your baby.
Artist Shelby Lyons from Marara Designs and her family for the Marara Collection
For this campaign, we flew down to Wagga Wagga to connect with Shelby from Marara Designs and her extended family for the photoshoot.
Featuring August & Baby (4 weeks), Tymeka & Baby (6.5 months) and Angel & Baby (3 months).
"Having my family model for the collaboration was incredibly special. It wasn't just about capturing images, it was about capturing connection, culture and story. Seeing my family in front of the camera, representing who we are with pride and strength, made the whole experience so much more meaningful. It meant the world to have my family involved. The people who understood our stories, our values and connection to Country."
"I feel truly honoured to have been a part of this collaboration. To share space, story and culture with my family by my side and the Chekoh team - it's something I will always carry with pride."
We're proud to donate 10% of sales from the Marara Collection to NACCHO, supporting Aboriginal and Torres Strait Islander health and wellbeing initiatives.
The Marara Collection available on 16.07.25 10AM AEST:
An exclusive Clip Carrier, Wrap Carrier and Swaddle.
This beautiful print is limited edition and exclusive to Chekoh.
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